Fuel Your Game! BAWLS Guarana Forms Exclusive Partnership with GameFly
MIAMI-July 31, 2008 – BAWLS Guarana, the drink of choice for video gamers everywhere, today announced the launch of a partnership with GameFly, the leading online video game rental service. Through this new affiliation, BAWLS will give customers a chance to try GameFly free for 30 days and GameFly users will receive substantial, limited-time discounts on the purchase of BAWLS Guarana/GameFly co-branded products.
“As a continued supporter of the video game community, partnering with GameFly is a perfect fit for BAWLS Guarana,” commented Founder and CEO Hoby Buppert. “GameFly’s easy-to-navigate site, expansive inventory and growing popularity will be a big hit among our customers, the majority of whom are avid gamers.”
On July 8th, GameFly users will receive a $2-off coupon for co-branded BAWLS/GameFly 16 oz. can 4-packs – available exclusively at Target stores nationwide. BAWLS customers can also find 30-day GameFly trial subscription codes inside BAWLS/GameFly specialty branded 4-packs – available at Target stores nationwide this month.
“BAWLS Guarana is an excellent partner for GameFly. They are huge supporters of the video game industry and their beverage appeals to GameFly’s members,” said Sean Spector, GameFly Co-Founder and Senior Vice President, Business Development and Content. “This promotion will allow us to connect with new customers via the on-pack promotion and special one month offer. It will also introduce BAWLS to our members by providing exclusive discounts on all BAWLS Guarana/GameFly co-branded products.”
No stranger to the video game world, BAWLS Guarana is the nation’s largest supporter of video gaming, sponsoring over 1000 gaming events each year. BAWLS Guarana is also the Official Energy Drink of some of the world’s largest gaming events, including QuakeCon 2008 and PAX 2008 and is a supporter of Child’s Play – a global charity created by the video game community.
About GameFly
GameFly™ is the leading online video game rental service. With a choice of more than 5,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $15.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit www.gamefly.com
About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit www.BAWLS.com
